Best Times to Post on Social Media
Branding, Design 101, Design World, Events, Social Media, UX • August 16th 2017
When trying to get more likes, more followers and more engagement, often we start to try new methods on our social media pages. Maybe posting more images, maybe responding more in the comments. Creating a new social media campaigns. And while all that works in theory, you could solve all your social media woes with a simple science: Post on the right days, at the right times.
Between analytics and loads of studies, there has been lots of figures all over the internet that say that they have the best times. After looking at multiple studies and infographics, I have found a few consistencies in time and day. I have designed them into a handy dandy infographic that you can download at the bottom of the article.
But, before you get to the pretty stuff, let’s go over some rules about data.
Before you start applying all these data facts, look at your brand, look at your target audience, location, and what you are trying to say. Make sure that you’re posting at times relevant to your brand. For example; if you are marketing a skateboard company in California you should apply this data to Pacific Time. If you are marketing new listings on your real estate site, you might want to ignore all the data and, post those on the weekends when people are more likely looking at houses. So look at trends in your audience. Put yourself in their shoes before using this data.
Platform is important.
Which of your socail media platforms gets the highest engagement? Instagram? Twitter? Facebook? Focus on the social media platform that gets the highest engagement. However, if you are trying to boost engagement on a different platform, then focus on that media platform when it comes to what times and days you are posting.
Are you on the correct platform?
Often times, we choose a platform because we are most comfortable with it. However, if your target audience is primarily on a platform you are not on, that could be unhelpful for your sales and engagement. For example; If you are targeting women in their 40s, Instagram is probably not the best place to post. Try Pinterest or Facebook.
Also use this opportunity to grow your social media reach. The more platforms you have = the more engagement you will receive!
Still have questions?
Send me an email! Reply to this post! I would love to answer any questions you might have about social media and increasing your followers. We can work together to make a plan that best suits your companies needs. Together we can figure when are the best times for you to post to raise your engagement.
For more tips, brand ideas, and more help, Formanek Creative is the creative agency to go to! For a limited time get 30% off social media campaigns & other social media services. Mention TARGET TIME when you speak to your representative.
You can download the infographic here: Download